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Branding

November 6, 2013 / Lisa / 3 Comments

I have to say I’m struggling with this concept of a brand, as it relates to marketing books and authors. I attended a conference this past week, and in one panel, Whitney Keyes (a very nice lady and author of Propel) said that a brand is not a logo.

That made sense. Up until that moment that’s exactly what I thought a brand was. As in branding a cow. In the two books I have out, there’s a cougar paw print. I’ve used that as my mark, so to speak, and plan on having it in each book. I thought of that as a way to easily identify the series, by having that mark on the spine. A brand, right?

Apparently not. It seems a brand is actually more like a theme, if I’m understanding correctly. How do I want to be perceived, how do I want the books to be perceived. A suggestion was made to think about how you describe yourself as a writer, and pull the key words from that, which then gives you an idea of what your brand can be. I haven’t been able to do that.

This evening a friend and I had a great visit, and during that we talked about an author we both like. Elly Griffiths and her Ruth Galloway series. One of the things I said was that the author has such a sense of place. And I realized that place, land, setting, is vital to me as a reader. It’s also something I’ve always wanted to be able to do as a writer. I want to be able to sink into a place so completely, that the mountains and rivers and forests come alive in the imagination.

That’s the kind of writer I want to be known as. One who has that sense of place, one who can connect a reader to the mountains, through a story. I don’t think I’ve reached that place, but that is what I would strive to be.

I have a vague sense that somewhere in that is a brand. I just haven’t been able to pull it out yet. Until it does, I will have to stick with the cougar print.

How do you perceive brand vs. logo? What would you consider your brand, your sense of self to be?

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New Release

This Deep Panic is now available. A stand-alone suspense novel about what happens when an earthquake releases something ancient. And the hunt begins.

The Wallace, Idaho Mystery Series

Book four in the series, Sunshine On My Shoulders, is now available. This one touches on the Sunshine silver mine fire of 1972 where ninety-one miners died. Of course history has to also touch the present day in this mystery.

Website and Contact Information

Please feel free to visit www.lisastowe.com – there’s a Frequently Asked Questions section for writers, plus a few other goodies.

I’d love to hear your comments on posts here, or visit my ‘contact’ page on the website. Let’s share stories.

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Poem or Quote to Consider

‘Be not afraid of going slowly; be only afraid of standing still.’ – unknown

‘Be where your feet are.’ – anonymous

‘If you ask me what I came to do in this world, I, an artist, will answer you: I am here to live out loud.’ – Emilie Zola

    

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